Family legend has it that I wrote my first story when I was just 3 years old. Of course, I have no recollection whatsoever of this event, and we all know how families like to exaggerate and embellish stories over time, but one thing that is certain is that I have been writing for as long as I can remember.

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Throughout my school years, I would pen stories and poems in my spare time, scribbling away in notebooks or on what my dad would call ‘scrap paper’ - blank sides of letters or printed documents gone wrong. As university approached, I was steadfast in my conviction that English was the only degree choice for me. Fast forward three years, and I was collecting my BA Hons for English Literature and Language from the University of Southampton, wobbling over the stage in my precarious high heels on the hottest day of the year, in a sweltering auditorium sans-AC. Luckily, the pride and sense of achievement I felt on that day just about managed to eclipse the strong conviction that I was going to dissolve into a sweaty mess on the floor, leaving behind just a graduation gown and hat like an academic Wicked Witch of the West. 

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Fresh from uni and fueled by an unerring sense of possibility, I set about learning and absorbing all I could in the field of marketing. Working for international camera behemoth, Nikon, for almost four years taught me a great deal about the importance of brand voice, customer loyalty and most importantly, storytelling within marketing. After a short stint of travelling (armed with nothing but a backpack, notebook and pen), I was back in the marketing saddle, as Head of Content and Digital Marketing for Swedish brand Clas Ohlson. Since then, I have worked for several high profile Beauty brands, including Margaret Dabbs London and FOREO, where I led the global Brand Marketing team.

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Unfortunately, life has a way of giving us a reality check when everything seems to be going a little bit too well. At the beginning of 2023, I received the disheartening blow of being made redundant as part of global cutbacks. Not the best start to the year, but being the eternal optimist that I am (almost always, anyway 😅) I decided to make lemonade from the proverbial lemons and finally go freelance. I'd wanted to go it alone as a copywriter for quite some time and so I saw this as the universe's way of giving me a much-needed nudge in the right direction. Let's just say, I haven't looked back since.

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And so here I am, more fired up than ever and ready to use my decade of marketing experience and lifelong passion for language to write copy for your brand that goes beyond the ordinary, tells your story and connects with your customer on a deeper, more meaningful level.