‘Why should I hire someone to write our copy - can’t I just do it myself?’ It’s a question that I’ve heard more times than I care to admit, and I’ll be honest with you - I get it. Unlike other workplace requirements like book keeping or coding or complex HR processes, writing is something that pretty much all of us do and have done ever since we can remember. We learn to write at school, and we keep on doing it throughout our adult life on a daily basis to communicate with friends, family, colleagues, and the annoying neighbour who we’re too scared to confront about their selfish parking face to face.
The temptation to save money by writing your own copy can be tempting. ‘It can’t be that bad can it?’ you ask yourself, sitting down in front of a blank document and waiting restlessly for inspiration to arrive. Sure, it probably won’t be that bad. But it also might not be that good. Copywriting, like anything that provides business results, is a skill. Just like book keeping and coding and its other more highly revered distant relatives, to do it well requires practice, understanding, and experience.
So although you could write it yourself, you and your business will reap the benefits of hiring a professional to write copy that really goes the extra mile and earns its keep - and then some.
Reasons to hire a copywriter
Okay, I’ll admit it; I’m biased. But step away from the obvious personal reasons why I’d wave the freelance flag, and you’ll find there are some amazing benefits that come with having a part-time wordsmith in your marketing arsenal. Here are 5 of them:
Benefit #1: Get really great content for your website, socials and email - regularly!🏆
This one might seem obvious, but by working with a pro copywriter, you'll level up your brand identity and general online presence. When you take a moment to think about all the touchpoints in your business, you'll quickly start to realise that copy really is all around. From your website, to social media, to newsletters, to physical product packaging, copy is the DNA of your brand, and has the power to make or break your brand identity.
Every day that goes by with optimised copy for your brand means an ever-accumulating number of missed opportunities to convert. By working with a copywriter, you're taking the first step towards being a more engaging, informative and, ultimately, successful brand.
Benefit #2: Free up time spent labouring over copy ⏲️
As someone who is spinning a whole cupboard's worth of different business plates at all times, your time is valuable. Whether it’s a blog post or product page copy for your new product launch, writing words that work takes time, energy and a serious amount of concentration. With a language lover working on your words, you (or your team) will have more time to focus on your areas of expertise, work on the bigger picture and create marketing and sales strategies for growth.
Benefit #3: Connect with your customers through copy that speaks to them, in their language🔗
Your target customer is in high demand. They have lots of choices, but they don’t have much time. Well-written copy helps you to connect instantly with them, grabbing their attention by appealing to their emotions and providing a solution to a pain point or challenge that is personal to them. What’s more, great copy helps to foster and build a sense of trust between. And what does trust mean? Your prospects are more likely to convert into paying customers.
Benefit #4: Save money for your business 💵
This one is two-fold. You'll save money by only paying for the work you need doing, but you'll also avoid missing out on sales due to poorly performing product pages and low conversion rates. With a freelance copywriter on board, you can have total flexibility, meaning that you’re not paying for hours that aren’t needed.
When working on your copy, your copywriter will be able to identify areas that need improving and ensure that each page on your website contains fully optimised copy to increase your conversion rate and generate more revenue for your business.
Benefit #4: Boost your site’s SEO performance & search ranking and attract more of your target customers 📈
You could have the best product or service in the world, but it doesn’t mean a thing if no-one can find you! When working on your copy, a professional copywriter will ensure that your website is laden with relevant search terms and keywords, meaning more of your target customers can find you on Google or Bing without paid advertising.
So, should I hire a freelance copywriter for my business?
Some people, especially small brands and solopreneurs, wonder if they can justify hiring someone to help them with their copy. Budgets can be tight and it’s understandable that you may question whether it’s really worth it. If this is you, my advice would be to look at copywriting as a long term investment in your business. Bespoke, well-crafted and creative copy earns its keep and then some; it allows you to connect with your customers on an emotional level, gently persuade them as to the benefits of using your products or services, and inspire them to take action (booking or buying).
However large or small your project, if it involves words I can probably help. For a free, no strings attached Discovery Call, drop your details in the contact form below, or email me at firstname.lastname@example.org and say hello 👋